OnHollywood 2010

The Entertainment Venture Summit

Sep 27th - 29th, 2010
Davidson Conference Center
University of Southern California
Los Angeles, CA

Co-Presented by ETC—The Entertainment Technology Center @ USC

Trip Hawkins
Founder & CEO, Digital Chocolate

Mitch Singer
Chief Technology Officer, Sony Pictures Entertainment

Michael Montgomery
President, Montgomery & Company

Todd Chaffee
General Partner, Institutional Venture Partners

Michael Lewis
CEO, Real D,

Trends and Topics

The Future of Television
Where the VCs are Betting
Social Entertainment
Always-On Artists
Mobile Monetization
Entertainment CTO Outlook
The Super Angels Are Coming
Big Screen Innovation

The Program

Last updated on 09/30/2010 at 18:13pm

Print View of Entire Program

06:00 pm
Embassy Room
Greetings From Your Masters of Ceremony
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Tony Perkins, Founder and Editor, AlwaysOn

David Wertheimer, CEO & Executive Director, Entertainment Technology Center, USC
06:15 pm
Embassy Room
Introducing The 2010 OnHollywood Top 100 Winners
Tony Perkins, Founder and Editor, AlwaysOn

Scott London, Partner, KPMG

Phil Wiser, Chairman and President, Sezmi
06:30 pm
Embassy Room
The Anatomy of a Successful Digital Entertainment Startup in 2010
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The Class of 2010 "OnHollywood 100" Winners discuss their strategies for success.
Host: Tony Perkins, Founder and Editor, AlwaysOn

Itzik Cohen, CEO, Clipsync

Susan Choe, CEO, Outspark

Phil Wiser, Chairman and President, Sezmi

Zach James, Co-Founder, MOVIECLIPS.com
07:30 pm
Social Networking Reception
Town and Gown Ballroom

08:30 am
Embassy Room
Q&A
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Host: Dawn Chmielewski, Staff Writer, Los Angeles Times

Michael Lewis, CEO, Real D
09:00 am
Embassy Room
VC Outlook
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From new distribution platforms and advertising models, to cloud computing and software, VCs are once again finding "upside" in Hollywood. Find out where the top performers on both coasts are investing, and which are the "Breakout" companies to watch.
Host: Michelle Wroan, Partner, KPMG

Yair Landau, Partner, MK Capital

Art Marks, General Partner, Valhalla Partners

Dana Settle, Partner, Greycroft Partners

Nate Redmond, Managing Partner, Rustic Canyon Partners
09:40 am
Embassy Room
Is Content is King, Again?
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While Hollywood has traditionally resisted new technology and distribution platforms --- from television to home video --- new technology has a history of lining Hollywood's pockets with gold. Despite a slow start in digital distribution Video On Demand (VOD) is now reaching mainstream and Netflix recent ~$1bn deal with EPIX proves that digital distributors can now play with the biggest in the analog world. Does this prove that Content is now King again, can the studios profit handsomely from the new paradigm --- entertainment Anytime, Anywhere, and on Any Platform?
Host: Mark Turner, Director, Studio Relationships & Strategy, Microsoft

Curt Marvis, President, Digital Media, Lionsgate Entertainment

John Calkins, EVP, Global Digital and Commercial Innovation, Sony Pictures Home Entertainment

Craig Hunegs, EVP, Business Management, Warner Bros. Television

Scott Koondel, President, Distribution, CBS Television Distribution
10:20 am
Board Room
CEO Showcase Presentations
Co-Host: Kurt Miklinski, Vice President, Structured Products Group, Silicon Valley Bank
10:30 am
Social Networking Break In The Product Demo Room
10:50 am
Embassy Room
Keynote
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Trip Hawkins, Founder & CEO, Digital Chocolate
11:10 am
Embassy Room
Entertainment on the Go: Cashing In on the Mobile Entertainment Explosion
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Mobile entertainment is now a multibillion market opportunity for content creators. From $2.99 Games, Apps, and Ring Tones for your mobile phone, to downloading a movie or book on your iPad or Kindle, consumers are demonstrating an insatiable thirst for content on every possible hand held device and gizmo. Who are the hot players in the space, and what are the top selling products?
Host: Shai Goldman, Director, SVB Accelerator

Trip Hawkins, Founder & CEO, Digital Chocolate

Adam Lavine, CEO, FunMobility

Marc Brown, Fox Mobile, VP of Video

Joe Lynam, CEO, PaymentOne
11:10 am
Board Room
CEO Showcase Presentations
Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank

Westley Koenen, CEO, GreenScreen Animals
11:50 am
Embassy Room
The Strategic Convergence of Cloud and Mobile Technologies
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Shailesh Rao, SAP
12:15 pm
Lunch
Lunch Hosted by: Silicon Valley Bank
01:30 pm
Embassy Room
Closing the Capital Gap: Angel vs. VC
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How is the traditional role of the VC evolving? Are Super Angels and Seed Funds offering more attractive alternatives for entrepreneurs? What's the best fit for your start-up? Hear both sides of the argument, as leading investors slug it out.
Host: Sam Angus, Partner, Venture Capital and Corporate Group, Fenwick & West

Brian Garrett, Managing Director, Crosscut Ventures

Venky Ganesan, Managing Director, Globespan Capital Partners

Brian O'Malley, Partner, Battery Ventures

Scott Sangster, President, Tech Coast Angels

Yuri Pickover, Angel Investor

Andrew Frame, CEO, ooma
02:10 pm
Embassy Room
Main Stage CEO Showcase Presentation
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- Mike Levy, CEO, OPEN Sports

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- Green Screen Animals

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- Trevor Stout, CEO, Yap.tv
Mike Levy, CEO, OPEN Sports

Westley Koenen, CEO, GreenScreen Animals

Trevor Stout, CEO, Yap.tv
02:20 pm
Embassy Room
Launch Demo
Trevor Stout, CEO, Yap.tv
02:30 pm
Embassy Room
Entertainment CTOs Meet The Cloud
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The extraordinary power of distributed computing, i.e., The Cloud, is enabling content creators around the world to distribute their own content more efficiently and inexpensively than ever before. Why partner with anyone, when you can now store your entire library in your own private locker in The Cloud, and distribute it virtually on-demand to your audience anywhere? Who are the players creating the SaaS (software) solutions and infrastructure (hardware) to make this happen, and what does this mean for your bottom line?
Host: Craig Lobdell, Director, KPMG

Gary Lauder, Chairman, ActiveVideo and Managing Partner, Lauder Partners

Patrick MacDonald-King, CEO, Sample Digital

Mike Pusateri, SVP, Technology Development, Disney-ABC Television Group

Michelle Munson, CEO, Aspera
03:10 pm
Social Networking Break In The Product Demo Room
03:50 pm
Embassy Room
The Digital Entertainment Exit Strategy
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Digital Media entrepreneurs and investors have never had more opportunities to create value and build wealth. And, for the those companies that break out of the pack, the IPO, M&A, and secondary markets are ready to provide liquidity. Here are their stories.
Moderator: Hale Boggs, Partner, Corporate & Finance, Venture Capital & Emerging Companies, Capital Markets, Manatt

Michael Montgomery, President, Montgomery & Company

Kelly Porter, Managing Director, Woodside Capital
03:50 pm
Board Room
CEO Showcase Presentations
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- Raj Jaswa, CEO, Dyyno

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- Curtis T. Jewel, Co-Founder, MyCyher

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- Jamie Snider, Co-Founder, Yowie
Host: Kurt Miklinski, Vice President, Structured Products Group, Silicon Valley Bank

Raj Jaswa, CEO, Dyyno

Curtis T. Jewel, Co-Founder, MyCyher

Jamie Snider, Co-Founder, Yowie
04:30 pm
Embassy Room
Keynote
Mitch Singer, Chief Technology Officer, Sony Pictures Entertainment
04:50 pm
Board Room
CEO Showcase Presentations
Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank
04:50 pm
Embassy Room
Technology Building Blocks for Online Video Success
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Online video usage is exploding thanks in part to the the rapid evolution of critical underlying technologies that enable powerful user experiences. HD delivery, live streaming, social interactivity, connected devices and formats – these are among the many recent technology innovations changing the market and opening up new business opportunities for content providers. Industry experts discuss the online video technology landscape and what’s ahead.
Host: Will Richmond, Editor and Publisher, VideoNuze

Ron Yekutiel, CEO, Kaltura

Kevin Freund, Chief Technologist, Media and CDN Engineering, Akamai Technologies

David Sayed, Silverlight Media Marketing at Microsoft, Senior Product Manager at Microsoft Corporation

Lance Ware, VP, Technology,Technicolor Digital Content Delivery

Gregg Colvin, Business Development, Fox Digital Media
05:30 pm
Embassy Room
AlwaysOn Artists: How They Get A Bigger Portion of the Money Pie
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Not everyone gets it. But, by embracing the promotional and distribution power of the internet, the smart money has learned how to leverage new media platforms. From selling ring tones and merchandise, to building their own sites and communities, to creating and distributing their own content online, these artists are also some of the savviest entrepreneurs in the entertainment industry. Get an inside glimpse into some of their Best Practices.
Antonina Armato, Songwriter and Music Producer, Co-Founder, Rock Mafia Media

David Jones, VP of Marketing, Shazam

Daniel Stuart, Counsel, Entertainment, Manatt
06:10 pm
Social Networking Reception
Vinyard Room and Patio

09:00 am
Embassy Room
Strategic and Growth Company Investing in the Media and Entertainment World
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Digital media and new technologies, from 3D to online video, have created new opportunities for strategic and growth equity investors. From VCs to PE firms to family offices, to the boardrooms of Burbank and the campfires at Sun Valley, everybody seems to be talking about the next big IPO, again! Where are these Investors finding opportunities, and is it really possible to get 10X in Hollywood?
Host: Sam Angus, Partner, Venture Capital and Corporate Group, Fenwick & West

Josh Gutfreund, General Partner, Clarity Partners

Andy Howard, Vice President of Shamrock Capital Advisors

Dan Murillo, Sr. Associate, Greycroft Partners

Michael Lambert, Founder, Lambert Media Group

Beau Laskey, Managing Director, Steamboat Ventures

Adam Weene, Managing Director, Private Equity, Saban Capital Group
09:40 am
Embassy Room
TV 2.0: Traditional Broadcast Content Meets The Internet
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It didn't take long for digital media entrepreneurs to figure out how bring the best of the small screen to the digital screen, and now the world's biggest cable and satelite distributors are following suit, paving the way for "Authentication" a.k.a. "TV Everywhere." Who is best positioned in the coming online video wars and why? What are the long term implications of this paradigm shift? Are advertising dollars following the eye balls? Stay tuned.
Host: Stephen Hughes, Senior Relationship Manager, Silicon Valley Bank

Jim Lanzone, Founder & CEO, Clicker

Doug Knopper, CEO, FreeWheel

Alexander Drosin, EVP of Strategy and Business Development, The Filter

Nick Higgins, Director of Global Video, Adconion

Ori Birnbaum, Technology Development, Disney ABC Television

Cyril Rickelton-Abdi, Technology Development, Disney ABC Television
09:40 am
Board Room
CEO Showcase Presentations
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- CEO Green Screen Animals

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- Mike Levy, CEO, OPEN Sports
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank
10:20 am
Embassy Room
Social Media Meets Entertainment
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Social networks have become the new water cooler where conversations about media and entertainment drive discovery and viewership. This presentation by David Wertheimer, CEO of the Entertainment Technology Center, will discuss the emerging and important intersection of social media and entertainment. David will share lessons learned and from ETC's explorations into social media in the Anytime/Anywhere Content Lab and will highlight areas of opportunity for new products and for cross-industry collaboration.
Presentation by: David Wertheimer, CEO & Executive Director, Entertainment Technology Center, USC
10:40 am
Social Networking Break In The Product Demo Room
11:10 am
Embassy Room
The Game is On
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Technology continues to drive a whole new generation of video games, consoles, and online experiences, promising to deliver even richer, more engaging, interactive experiences for gamers. What does the future hold in store for the video game industry and who is driving it? What does it take to stay on the cutting edge? Press "Play" to find out.
Host: Roxanne Christ, Partner, Latham & Watkins

Mike Levy, CEO, OPEN Sports

Brock Pierce, Chairman, Revenue APEX

Keith McCurdy, Entrepreneur, former CEO, Vivaty

John Rizzo, CEO, Zeebo
11:10 am
Board Room
CEO Showcase Presentations
Host: Kurt Miklinski, Vice President, Structured Products Group, Silicon Valley Bank

Ori Birnbaum, Technology Development, Disney ABC Television
11:50 am
Embassy Room
Monetization 2.0
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As TV and the Internet merge, online video advertising is suddenly growing at its fastest pace ever. What's driving the migration of these advertising dollars online, and what is Madison Avenue looking for? Who stands to benefit from this gold rush? And, where should VCs be investing?
Host: Filippo Puglisi-Alibrandi, Managing Director, KPMG

Brad Agens, SVP, Gorilla Nation Media

Frank Sinton, CEO, MeFeedia

Keith Quinn, Senior vice President, Creative Development and Production, Paramount Digital Entertainment

Bismark Lepe, President of Products, Ooyala

Marc Zachary, SVP Business Development, Auditude
12:30 pm
Lunch
Hosted by: Silicon Valley Bank
01:30 pm
Embassy Room
Switching Channels: Original Content made for the Internet Only
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From YouTube to MTV, original content created for the Internet is becoming more mainstream, and increasingly finding its audience. What does it take to become a hit online? What will be the impact of this paradigm shift on Hollywood, and when will corporate America finally jump in on this trend? And, what kind of return can Investors expect in the Long Tail? .
Host: Vince Thompson, Founder & Managing Partner, Middleshift

Frank Chindamo, President & Chief Creative Officer, Fun Little Movies

Justine Bateman, Writer, Producer, Director, Actress, Owner, SECTION 5

Ezra Copperstein, CEO, Maker Studios

Michael Wayne, CEO, DECA

Richard Shore, COO, RedLever
01:30 pm
Board Room
CEO Showcase Presentations
Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank
02:10 pm
Embassy Room
Sports: The Secret Weapon Behind Innovation in Television, Entertainment, and on the Internet
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The professional sports industry rarely gets the credit it deserves, but is frequently the driving force behind innovation in the broadcasting and digital media industries. From the major networks and cable channels, to MLB, the NBA, and the NFL, the most cutting edge viewer experiences, including HD and 3D, are often created for watching and enjoying sports. What's the next big thing these folks are scouting for?
Host: David Sayed, Silverlight Media Marketing at Microsoft, Senior Product Manager at Microsoft Corporation

Mike Levy, CEO, OPEN Sports

Steve Rechtschaffner, Senior Executive Producer, Xbox Live Studios

Michael Davies, VP of Technical Operations for Broadcast, Fox Sports
02:50 pm
Embassy Room
Branded Entertainment Roundtable
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As brands scramble to align themselves with the hottest new digital media and entertainment property, it seems like everything old is new, again. Original content made for the Internet, video games, virtual worlds, and social media platforms represent huge strategic opportunities for marketers seeking to reach and align themselves with highly defined markets and groups. What are brands looking for, and how do you strike a deal? What's the short and medium term outlook for branded entertainment look like?
Host: David Blood, Counsel, Latham & Watkins

Teemu Haahtanen, President, North America, Sulake Corporation

Leonardo Armato, CMO and President, Fitness Group, Skechers

Roger Mincheff, Sr. VP, Branded Entertainment for Digital Content, Fox Filmed Entertainment

Michael Goldfine, President, AEG Digital Media

Dan Jansen, CEO & Co-founder, Virtual Greats
03:30 pm
Embassy Room
LA: The New Capitol of Venture Capital?
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From the hills of Caltech to the shores of Santa Monica, LA is buzzing with digital media and entertainment, mobile, social media, video game, software, and consumer internet entrepreneurs. And, more venture capital than ever is chasing these deals. Why has LA become so hot, and what's the outlook for the next three to five years?
Moderator: Jim Jonassen, CEO, Jim Jonassen & Associates

William Woodward, Partner, Anthem Venture Partners

Paul Bricault, Venture Partner, Greycroft, Founder, Amplify (L.A. Incubator)

John Gentry, CEO, Spot Runner

Arnie Gullov-Singh, CEO, Ad.ly
04:10 pm
Embassy Room
Social Media Beyond Facebook
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Studios, networks, and cable channels know where to find their audiences --- On their favorite social networks. Are you getting good word of mouth from teenage girls, or are you doomed on opening Weekend? How to influence the influencers and diffuse your harshest critics has never become easier --- or harder --- depending on how you look at it. But, one thing is for sure --- You can't avoid is doing it! The mavens of marketing weigh in.
Host: Michael Terpin, CEO, Social Radius

Hilary DeCesare, CEO, Everloop

Landon Sorgenstein, Manager, Community and Alliances, Digital, , Participant Media

Wendy Cohen, Manager, Community and Alliances, Digital, , Participant Media
04:50 pm
Embassy Room
The Open Media Revolution is Over: Are we Better Off?
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It's been 21 years since British scientist Tim Berners-Lee invented The Web in 1989, and forever changed our lives and the media industry as we know it. From social media and blogging, to YouTube and Hulu, to the Kindle and iPad, the media, entertainment, advertising, and journalism industries have been transformed completely. Are we better off? Who are the winners and losers? Where do we go from here?
Host: Tony Perkins, Founder and Editor, AlwaysOn

Jonathan Aronson, Professor of Communication, Annenberg School for Communication & Journalism, University of Southern California